Shipt is a subscription grocery delivery service. Shipt subscribers have personal shoppers that buy whatever they need and deliver groceries to their homes. I created a logotype that looks like a barcode. The barcode concept ties in the idea of shopping for anything with a barcode on it. Lines and shades of grey were used in the letterhead for variety. The slogan ”grocery shopping made easy” ties back to the company’s purpose and selling point to the subscriber.
